Wednesday, October 21, 2009

All that Glitters is not...diamond!

I was reading yet another trade journal today, trying to keep abreast of changes in our industry, when I came across an alarming notation. There is yet another product out there which, I think, has been created to confuse the consumer. This particular product is marketed under the name “Zirconite”. It consists of a cubic zirconium stone that has a coating of a thin slice of a diamond. This method can fool the diamond testers that we use but can be identified under a microscope by an experienced jeweler.

So, how do you, as a customer, know what you are buying? Know your jeweler!!

· Have they been in the same location for a significant period of time
· Did any of your friends recommend them
· Do they have a good record with the Better Business Bureau
· Are they knowledgeable and able to pass that knowledge on to you
· Do they have an experienced staff?

The internet is a remarkable tool. But, you can’t look the person in the eye that is selling you a diamond or colored stone. Take your chances or take advantage of a knowledgeable jeweler.

Friday, October 2, 2009

New Arrivals

Calling all organized people.....and people like me who think we try. Our New Arrivals section features a new tool box. Perfect for those of you who have a jewelry class, or a jewelry group where you like to work on projects together. It is long enough to hold a ring mandrel, lift out tray in the top so smaller things don't get lost in the bottom. But one of the best features are two containers held in the top that are segmented to hold jump rings, small bits of solder. These can be removed so they can be placed on your table top or bench top for easy access. A bargain at $12.50.

Now for lapidary people, also in New Arrivals, improved style of dop wax heater. It is a thermostatically controlled, ceramic heater with a spot for dops and tools. Keeps your dop wax melted and held at the perfect temperature. This one is $39.95.

For friends out there...we also have something else that fits in the New Arrivals section. Maybe the fifth generation of Freshman Jewelers, because his sisters want to be princesses. Not that I am a proud grandma or anything.